Free tool / Business
Website conversion checklist
Tick what your website already does. Get a score out of 100 and a fix list in priority order, starting with what loses you the most enquiries.
How the score works
Each check carries a weight from 1 to 5 based on how directly it affects whether a visitor buys or gets in touch. A clear call to action and a working mobile layout weigh most; nice-to-haves weigh least. Your fix list is sorted by weight, so the top item is the best use of your next hour.
UK-specific checks
- Cookie consent: under PECR, non-essential cookies need consent first.
- Prices: consumers must be shown the total price, including VAT.
- Business details: company websites must show the registered name and number.
These are pointers, not legal advice. Then put numbers on it with the conversion rate calculator.
Related guides
- How to pitch your business to investors, lenders or customers
- How to improve your small business website's conversion rate
- How to write a one-page growth plan for a small business
More free tools
- Revision timetable generator
- GCSE & A-Level exam countdown 2027
- Flashcard maker
- CV checker
- Cover letter generator
- STAR answer builder
This tool runs in your browser. Nothing you enter is sent to us.