Free tool / Business
Conversion rate calculator
Enter your visitors, sales or enquiries and average order value. See your conversion rate and what improving it is worth each month and year.
How it is calculated
- Conversion rate = conversions ÷ visitors × 100.
- Revenue per visitor = (conversions × average value) ÷ visitors. This is the number to grow.
- Uplift shows extra revenue if the same visitors converted at a higher rate. No extra advertising spend is needed.
Where to find your numbers
- Visitors: sessions or users for the month in your analytics.
- Conversions: orders, booked calls or enquiry forms sent. Count one action that makes you money.
- Average value: average order value, or for leads, average sale × the share of leads that buy.
Next step
Find the leaks with the website conversion checklist, then read how to improve your conversion rate.
Related guides
- How to pitch your business to investors, lenders or customers
- How to improve your small business website's conversion rate
- How to write a one-page growth plan for a small business
More free tools
- Revision timetable generator
- GCSE & A-Level exam countdown 2027
- Flashcard maker
- CV checker
- Cover letter generator
- STAR answer builder
This tool runs in your browser. Nothing you enter is sent to us.